Primadonna

For over 100 years, we have questioned standards with unrivalled support in 93 inclusive sizes

93 sizes. Zero compromises. Total confidence.

Primadonna

"It looks gorgeous, feels fabulous, and stays put without ever slipping down."

Barbara, a Primadonna fan ⭐⭐⭐⭐⭐

Fashion and fit, cool and comfort. We never compromise, nor should you.

Primadonna

We’re on a serious body love mission.​

Feel supported. Feel understood. Full of confidence. Experience the Primadonna effect.

Real Promises, Real Impact.

Never compromise. With Primadonna's 93 inclusive sizes, women can have it all: comfort and a cool look, seduction and support.

There’s always a Primadonna for your needs​.

Lingerie

Primadonna

Swimwear

Primadonna

Sport

Primadonna

Shapewear

Primadonna