Primadonna

We’re on a serious body love mission.​

Because every woman deserves to embrace her body and feel confident.

We asked, you answered*

7 out of 10 Primadonna fans believe our lingerie has a positive impact on the way they love their body.

Primadonna

"Hide my body? Why?"

Vivian

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The women participating in our campaigns are real fans of the brand. Do you want to inspire other women too?

Our mission isn't done until you've felt the Primadonna effect too.

Share your body love story Tag @primadonnalingerie #BodyLoveProject to be featured

Join our body love community

Real Promises, real Impact.

#BodyLoveProject
Who we are

There’s always a Primadonna for your needs​.

Lingerie

Primadonna

Swimwear

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Sport

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Shapewear

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*Survey results of nearly 4000 women from the Primadonna community in 7 different countries.